Red Rock Holdings Talk to us
Creativity, Luxury & Integrity in Every Transaction

One group for every part of the deal.

Red Rock Holdings brings brokerage, lending, capital, investments and consulting together under one name, with title, development, architecture and insurance on the way. Start with any of our companies and the rest of the group is one introduction away.

121 S Orange Ave, Suite 1100N · Orlando, Florida · Active in FL · TX · OH

Red Rock Holdings at the centre, linked to each company in the group, and each company linked back.
Every company links to Holdings, and Holdings links back to every company.
The group

Nine companies, one standard.

Select a company to see what it does and how to reach it. Solid boxes are operating today. Dashed boxes are companies the group is building next.

Red Rock Holdings group structure: Investments, Capital, Lending, Title, Consulting, Goyal & DeCoster, Construction (GC), Architect / Design and Insurance, with the Humanitarian Alliance, World of Grace and the Human Potential Foundation
Select a company on the chart to see what it does and how to reach it.
Philosophy

We work as a circle. Every company in the group sends clients to the others, and every company answers to the same standard. A buyer who comes in through Goyal & DeCoster can finance through Red Rock Lending, partner through Red Rock Capital, and close with Red Rock Title & Legal once it opens. The client deals with one group that knows the whole file.

Principles

Creativity

We look for the structure that makes the deal work: phases, partnerships, seller financing or a straight sale.

Luxury

The experience should match the asset, and every client gets the same care at every price point.

Integrity

Terms in writing, conflicts disclosed, and every transaction done in the open.

We honor people

We recognize what our agents, partners and clients have already built, and we say so.

Better every day

Small improvements, made every day, in our systems, our service and ourselves.

Giving is built in

A portion of every deal from the operating companies goes to the group's foundations.

Leadership

The people behind the group.

Red Rock Holdings is led by its co-founders, with an operating partner and an executive director who run the group day to day.

Raj Goyal

Raj Goyal

Chief Executive Officer & Co-Founder

Developer, investor and entrepreneur with more than 28 years across real estate, manufacturing, hospitality and trading. Focused on income-producing property and development in Florida and Texas.

Freddy DeCoster

Freddy DeCoster

President & Co-Founder

More than twenty years as broker, developer and investor, specializing in the financing behind development and complex commercial deals. Broker of Record of Goyal & DeCoster and a CCIM Institute member.

Jim Gibbons

Jim Gibbons

Partner & Chief Operating Officer

Three decades running manufacturing and consumer-products companies, including 33 years as President of NaturesPlus. Brings operational discipline and enterprise systems to the group.

A.J. Lash

A.J. Lash

Executive Director

Runs operations across the group, from transactions and agent onboarding to the systems, websites and deal rooms that connect the companies.

Headquarters
Downtown Orlando, Florida
Active markets
Florida · Texas · Ohio
Public sector
Goyal & DeCoster is a City of Orlando contracted broker
Contact

Tell us what you need. We'll route it.

Pick the company you're interested in, or choose "Not sure" and we'll find the right person. Tick anything else you might need and the other companies will hear about it too.

Red Rock Holdings
121 S Orange Ave, Suite 1100N
Orlando, FL 32801
Freddy DeCoster · President
(407) 693-7403 · freddy@goyaldecoster.com
Raj Goyal · Chief Executive Officer
(407) 535-2877 · raj@goyaldecoster.com
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